Richard P. Bagozzi University of Michigan Jose Antonio Rosa University of Illinois, Urbana Kirti S. Celly University of California, Irvine Francisco F. Coronel Hampton University

We all began our careers not in academia, but as practicing managers in various marketing functions and in different parts of the world. Our experiences in the business world range from product engineering at General Motors to advertising consultant with J. Walter Thompson to management consultant at A.F. Ferguson in India to economist at the Chicago Board of Trade to marketing and purchasing roles at General Motors. These diverse backgrounds and experiences shaped our knowledge and outlooks about marketing and set the stage for our subsequent career moves into the university. Each of us is deeply committed to marketing education, as evidenced by our numerous teaching and research awards.

Richard P. Bagozzi received teaching awards from the University of California at Berkeley and the University of Michigan as well as the Richard D. Irwin Distinguished Educator award, in addition to his research awards from the association for best contribution to marketing theory.

Jose Antonio Rosa was recognized with the University of Illinois at Urbana-Champaign College of Commerce Weinstein Excellence Award for undergraduate teaching and development as well as the UIUC MBA Association MBA Professor of the Year.

Kirti S. Celly teaches popular international marketing and business classes at the University of California at Irvine.

Francisco F. Coronel is a renowned teacher of marketing and marketing research throughout South America and Europe.

All four of us have taught numerous courses in the discipline, and continue to take an active role in undergraduate and graduate teaching at our respective universities.

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