John Burnett co-authored Advertising: Principles and Practices, 4/e with William Wells, and Sandra Moriarty. He also co-authored Introduction to Marketing Communication, 1/e with Sandra Moriarty.

A Professor of Marketing at the University of Denver, he holds a D.B. A. degree in Marketing from the University of Kentucky. Dr. Burnett is author of Promotion Management, now in its third edition. In addition, he has had numerous articles in papers in a wide variety of professional and academic journals. In particular, his research has examined the effectiveness of emotional appeals in advertising and how various segments respond to such strategies. He is an active consultant for AT&T , the Dallas Mart, the AAFES organization, and Scott & White Hospitals. Dr. Burnett has won several teaching awards and serves as faculty advisor for student chapters of the American Marketing Association.

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