Gary L. Frazier University of Southern California

Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Prior to joining USC in 1984, he was on the marketing faculty at the University of Illinois, Champaign-Urbana.

Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales.

Professor Frazier served as chairman of the Department of Marketing at USC from 1990 to 1995. He is active in the American Marketing Association, and he has served on the editorial review board of the Journal of Marketing since 1984 and on the editorial review board of the Journal of Marketing Research since 1985. He received his MBA in 1977 and his DBA in 1979 from Indiana University, Bloomington. As a consultant, Dr. Frazier's advice has been sought by several major corporations.

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