Gilbert D. Harrell Michigan State University

Gilbert D. Harrell, Ph.D., is Professor of Marketing, Eli Broad College of Business and Graduate School of Management, Michigan State University. Professor Harrell received the 1997 John D. and Dortha J. Withrow Endowed Teacher/Scholar Award, the 1996 Phi Chi Theta Professor of the Year Award, and the 1995 Gold Key National Honor Society award for teaching excellence at Michigan State University.

His teaching, research, and consulting activities focus on sustainable competitive advantage, building business value, consumer satisfaction, sales management, strategic planning, and relationship marketing. Dr. Harrell's publications have appeared in the Journal of Marketing, Journal of Long Range Planning, Journal of Market Research, Journal of Consumer Research, Journal for Consumer Affairs, Journal of Industrial Marketing Management, Journal of Consumer Satisfaction, Journal of Retailing, Business Topics, Journal of Logistics Information Management, Journal of Health Care Marketing, Journal of International Marketing, Journal of the Academy of Marketing Science, and others. Dr. Harrell's doctorate degree is from Pennsylvania State University, where he was elected to the Phi Kappa Phi Honorary and the American Marketing Association Consortium. Both his Bachelor's and Master's degrees are from Michigan State University.

Dr. Harrell is founder of Harrell & Associates, Inc., a professional consulting group, which specializes in services for strategic marketing management, visioning processes, communications strategies, sales management, and executive strategy development. His firm has helped implement the strategic marketing planning systems for several Fortune 500 companies.

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