Sandra Moriarty co-authored Advertising: Principles and Practices, 4/e with William Wells, and John Burnett. She also co-authored Introduction to Marketing Communication, 1/e with John Burnett.

A Professor in the Integrated Marketing Program at the University of Colorado-Boulder, she holds a Ph.D. in instructional communication from Kansas State University. Before moving into full-time teaching, she owned her own public relations and advertising agency. In addition to the present text, Dr. Moriarty has written or co-written several books, including Marketing, The Creative Package, and Creative Advertising. She is also author of numerous professional articles and scholarly research reports. Her current research interests include the analysis of changing marketing practice and the development of new theoretical approaches in marketing communications.

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