Rajiv Vaidyanathan University of Minnesota at Duluth

Rajiv Vaidyanathan received his MBA from the University of Idaho and his Ph.D. in Marketing from Washington State University. He teaches Consumer Behavior, Advertising & Marketing Communications and Principles of Marketing.

Dr. Vaidyanathan's research has been published in journals such as The Journal of the Academy of Marketing Science, The Journal of Marketing Education, and The Journal of Promotion Management.

Dr. Vaidyanathan's research is among other journals and in the proceedings of several national and international conferences. Those of which have been sponsored by professional organizations such as the Institute for Operations Research and the Management Sciences, Academy of Marketing Science, American Marketing Association, and the Association for Consumer Research.

His research interests include understanding factors influencing consumer evaluations of contracts, co-branding effects, Internet and WWW marketing, and the impacts of computer-mediated communications on consumer behavior.

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