Michael R. Solomon Auburn University

Michael Solomon is the co-author of Marketing; Real People, Real Choices with Elnora W. Stuart.

Michael Solomon is Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs at Auburn University. Before joining Auburn in 1995, Professor Solomon was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Prior to that appointment, he was a member of the faculty of the Graduate School of Business Administration at New York University. Professor Solomon earned B.A. degrees in Psychology and Sociology at Brandeis University and an M.A. and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill.

Professor Solomon's primary research interests include consumer behavior and lifestyle issues, the symbolic aspects of products, the psychology of fashion and image, and services marketing. He has published many articles on these and related topics in academic journals. He is an Editorial Board Member of the Journal of Consumer Research, the Journal of Retailing and Psychology & Marketing.

Professor Solomon received the first Cutty Sark Men's Fashion Award in 1981 for his research on the psychological aspects of clothing. He is the editor of The Psychology of Fashion and coeditor of The Service Encounter: Managing Employee/Customer Interaction in Services Businesses, both published in 1985 by Lexington Books.

Professor Solomon is also a frequent contributor to mass media. His feature articles have appeared in Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times Magazine, Self, USA Today, and The Wall Street Journal. He has been a guest on The Today Show, Good Morning America, CNBC, Whittle Comminications' Channel One, Newsweek on the Air, Inside Edition, and National Public Radio.

Professor Solomon has provided input to a variety of organizations on issues related to consumer behavior. He has been a consultant to such companies as the Celanese Corporation, Levi Strauss & Company, Johnson & Johnson, Kayser-Roth, United Airlines, and Hakuhodo Advertising (Toyko). He is also in demand as a speaker to many business groups on consumer behavior and marketing topics. He lives with his wife, Gail; their three children, Amanda, Zachary, and Alexandra; and Chloe, their golden retriever, in Auburn, Alabama..

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